Why can’t my recipients see my images?
In TFMail, images are not embedded in the email. TFMails have code that points to the images, which either reside in your TFMail pictures folder or on another website, according to your preference. When a recipient opens the email, the newsletter calls the image externally, and it is downloaded to the recipient’s computer. If the recipient is not online, they will see a broken link.

Why are people not getting my mails?
Unfortunately, no email service can guarantee 100% delivery. People change email addresses when they move or leave jobs, autoresponders are set up when people are on vacation and spam filters trap messages before they arrive based on key words and phrases in the content. Industry averages for delivery rates are 30-40% for business to business newsletters and 10-15% for consumer newsletters according to eMarketer. Your message content and your relationship with your list (whether or not they white listed you in their email client) also have a lot to do with successful delivery. With TFMail, you're able to see exactly who has opened which email over time and work on improving your open rates. Without a similar tool you never have any idea whose receiving the email.

Why have open rates of my emails dropped?
As of November 16, 2003, we changed the way we track opens. Prior to this, if someone opened an email twice, it was counted twice. If half of the recipients opened their emails twice, stats showed a 100% open rate. This anomaly has been rectified. We now track individual email addresses. An individual is counted once even if they opened many times. Open rates of newsletters may seem smaller, but they are more accurate.