Personalization and targeting of newsletters  
  • Segment lists by querying profile data collected on forms based on recipient demographics and/or email response behavior
    • The Query builder lets you segment your subscriber data, without programming knowledge, to create targeted lists
    • Mail-merge to personalize eNewsletters with custom fields (e.g., name, company, location, etc.)
  • Data collection generated from forms in your account datasets can be used in the analysis of list constituency or targeting
    • Datasets have configurable data fields
    • Allows you to ask multiple choice or checkbox questions
  • Create targeted lists based upon recipient open or click-through behavior
  • Subscriber data can be exported at any time
  • Customizable Email Footers